March 11, 2026PPC & Paid Advertising⏱ 11mins
Google Ads: When Broad Match + PMax Actually Works
Broad match plus Performance Max isn't always a winning combination. Here's the data on when it is and when to stay manual.
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March 4, 2026PPC & Paid Advertising⏱ 13mins
PPC Budget Allocation: What Changed Mid-2026
Q2 2026 brought CPC inflation, channel mix shifts, and a quietly improved Microsoft Ads inventory. Where to put the next budget dollar?
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