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WellsGroup Insights > PPC Budget Allocation: What Changed Mid-2026

PPC & Paid AdvertisingMarch 4, 202613 min read

PPC Budget Allocation: What Changed Mid-2026

Q2 2026 brought CPC inflation, channel mix shifts, and a quietly improved Microsoft Ads inventory. Where to put the next budget dollar?

PPC Budget Allocation: What Changed Mid-2026

Q2 2026 brought CPC inflation, channel mix shifts, and a quietly improved Microsoft Ads inventory. Where to put the next budget dollar?

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