Cookie Policy

This Cookie Policy explains how WellsGroup (“WellsGroup,” “we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website at [https://wellsgroup.io/] (the “Website”). This policy should be read together with our Privacy Policy, which explains how we handle personal information more broadly.

By continuing to browse or use our Website, you consent to our use of cookies and similar technologies as described in this Cookie Policy, unless you disable them through your browser settings or cookie preference tools where available.

Cookies are small text files stored on your device (computer, phone, or tablet) when you visit a website. Cookies allow websites to recognize your device, store certain preferences, and improve the performance and usability of the site. Cookies may be set by the website you are visiting (“first-party cookies”) or by third-party services integrated into the website (“third-party cookies”).

In addition to cookies, we may use similar technologies such as pixels, tags, scripts, and local storage. These technologies operate in a comparable way to cookies and are often used to measure website usage and performance.

WellsGroup uses cookies and related technologies to ensure the Website functions properly, to improve user experience, to understand how visitors interact with our content, and to measure the effectiveness of marketing and performance campaigns. Cookies help us identify which pages are useful, where users experience friction, and how we can improve the Website’s speed, reliability, and structure.

Because WellsGroup operates with a systems engineering mindset, cookies also support performance measurement and attribution workflows that help us reduce technical blind spots and improve decision-making based on real user interactions rather than assumptions.

Some cookies are strictly necessary for the Website to operate and cannot be disabled without affecting core functionality. These cookies support essential operations such as security, page navigation, and basic site features.

We may also use performance and analytics cookies that allow us to measure website traffic, track page engagement, and understand how visitors interact with the Website. These cookies help us optimize content structure, site speed, and overall usability.

Functionality cookies may be used to remember choices you make, such as preferences or form inputs, in order to deliver a more consistent browsing experience.

We may use marketing or advertising cookies (including attribution cookies) to measure the effectiveness of campaigns, understand which channels generate meaningful engagement, and support accurate reporting. These cookies may be used to reduce tracking loss caused by browser restrictions and to improve attribution integrity, including through server-side measurement approaches where applicable.

WellsGroup may implement advanced analytics and attribution systems that include server-side tracking configurations (sometimes referred to as “server-side tagging” or “Conversion API-style tracking”). These systems are designed to improve the accuracy of measurement by transmitting event data from secure server environments rather than relying solely on browser-based cookies.

Where server-side measurement is used, we design systems to prioritize security, minimize unnecessary collection, and maintain disciplined control over data flows. Where required by law, we implement consent mechanisms and respect user choices regarding tracking and marketing cookies.

Some cookies and tracking technologies used on our Website may be provided by third parties. These may include analytics platforms, advertising networks, CRM integrations, embedded tools, or security services. Third-party providers may collect information about your online activity over time and across different websites.

WellsGroup does not control third-party cookies directly. The use of such cookies is governed by the privacy and cookie policies of the relevant third parties. We encourage you to review third-party policies if you would like more information about how they handle data.

Depending on the cookie type, cookies may collect information such as your device type, browser type, IP address, approximate location, referral source, pages visited, time spent on pages, and actions taken on the Website (such as button clicks or form interactions). Cookies generally do not collect sensitive personal information like payment details, passwords, or private communications.

Where cookie data is linked to personally identifiable information (for example, if you submit a form and later return to the Website), it will be treated as personal information under our Privacy Policy.

You can manage or disable cookies at any time through your browser settings. Most browsers allow you to remove cookies, block all cookies, or block third-party cookies. If you disable cookies, parts of the Website may not function properly and certain features may become unavailable or less reliable.

If our Website provides a cookie consent banner or preference center, you may also manage your cookie preferences through that tool. Where required by law, we will only use non-essential cookies after you have provided consent.

In addition, you may opt out of certain third-party analytics and advertising cookies using industry opt-out tools where available.

Some browsers offer a “Do Not Track” (“DNT”) setting. Because there is no consistent industry standard for responding to DNT signals, WellsGroup does not currently respond to DNT browser requests in a uniform way. However, we honor cookie preference selections where a consent tool is implemented, and we respect legally required opt-out mechanisms.

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our Website operations. When we update the policy, we will revise the “Last Updated” date at the top of this page. Your continued use of the Website after updates become effective indicates acceptance of the revised Cookie Policy.