WellsGroup Insights > D2C vs Marketplace: 2026 Industry Deep Dive

Industry News & TrendsFebruary 25, 202619 min read

D2C vs Marketplace: 2026 Industry Deep Dive

Owned-channel D2C and marketplace inventory both have their place in 2026. The question isn't which is better — it's how to weight them by category.

D2C vs Marketplace: 2026 Industry Deep Dive

Owned-channel D2C and marketplace inventory both have their place in 2026. The question isn't which is better — it's how to weight them by category.

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